Italian Trade Agency - Reflections

TITLE

Italy On Madison

EVENT TYPE

Experiential Installation

CLIENT

Italian Trade Agency

LOCATION

Italian Trade Agency HQ

33 East 76th street, New York

Overview: (ITA) presented the fourth edition of Italy on Madison, a four-day cultural and lifestyle event uniting over 200 Italian brands across fashion, design, footwear and accessories, beauty, eyewear, and food and wine inside a landmark Madison Avenue townhouse.

Goal: Strengthen Italy's presence in the U.S. market by connecting Italian brands with American press, buyers, influencers, and consumers — positioning the Italian Trade Agency as a vibrant hub for the heritage, innovation, and craftsmanship that define Made in Italy.

Impact: Total Estimated Attendance of Italy on Madison 2026: 2,400 attendees.

Total Social Coverage: 30.77 Million

Total Social Reach & Views on @extraitastyle acct: 835,800 views

Tags/mentions/reposts by large accounts: @lena - 19.6M @juliahmolinari - 1.5M @iamtarawallace - 1.3M @eitanbernath -779K @karinabik - 682K @virginionero - 210K @docfragrance - 346K @marinaingvarsson -239K @jessescentials - 104K @daniladavidson - 205K @internimagazine - 155K

Dedicated event coverage Over 600 stories (and counting) & 40 posts (pre & during event)