Italian Trade Agency - Reflections

TITLE

Reflections

EVENT TYPE

Trade Event

CLIENT

Italian trade Agency

LOCATION

IAC Building, New York

Objective: Develop and manage "Reflections," a comprehensive exhibition and B2B trade show featuring Italian eyewear excellence for the Italian Trade Agency (ITA).

The Execution: MATAERIA oversaw the entire project lifecycle, including concept development, multimedia and visual design featuring mirrored installations, and managing both the trade showcase and the private reception at the IAC Building.

Impact: A flawlessly executed, immersive setup that positioned eyewear as a cultural and architectural artifact, creating a clear and captivating narrative for industry professionals and the New York audience.